Self-love is a feeling that most, if not all, women struggle to possess. In a society where we are constantly given mixed signals, it’s no surprise that we have a tough time loving who we are!

We have come a long way since our foremothers fought for the right to vote. Women are working hard everyday in professions that were only seen as “a man’s work” for centuries. We have the freedom to get an education and pursue any dream we have and if we want to be a stay-at-home mom, then we can be! But we don’t have to be. Hell, we even have a WOMAN IN THE WHITE HOUSE (btw, happy inauguration day, Madame Vice President)!

However among this growth, we women still have a long road ahead of us to equality and fairness. Yes, on the outside we are equal, but in reality we are given subtle reminders that we are never good enough. These hidden messages, mostly through media, are why it is so hard for women to fully love themselves.

Let’s first look at the most obviously critiqued area of a woman’s life: her appearance. TV commercials, magazine ads, Instagram models and even Hollywood stars send women everywhere a message that we are not enough. We’re told that we aren’t skinny enough or pretty enough or that our hair isn’t shiny enough and our pores are too big, but our boobs are too little. Then, we’re reminded that confidence is the sexiest quality we can have, so just be confident in your own looks. How are we supposed to be fully confident in what we look like when we can never live up to the perfection we see on television? If we can never find love unless we love ourselves first, then how will we ever find love?

This leads me to my next point: our love lives. Even though we are beyond the time of dowries and old maids, it seems like these values are still somewhat etched into the minds of society. We’re told to focus on growing our career and being happy with ourselves before we find love, but when you’re still single in your late twenties as a woman and watching your friends on Facebook settle down, it’s hard not to think, “I’ll be alone forever…with a fantastic career.”

Whether we like to acknowledge it or not, women who want to have children kind of DO have a biological clock ticking in the back of their minds. So it’s challenging to not freak out every time we see another Instagram wedding hashtag and download every dating app that exists, even though we deleted them all 3 months ago because they sucked. Then it’s a downward swiping spiral, full of overthinking and “playing it cool” because being honest about what you want will make you look crazy (because women are too emotional, of course) and men don’t want an overly eager woman because they just want to keep things “casual” BECAUSE MEN DON’T HAVE A BIOLOGICAL CLOCK. After swiping for months and being ghosted by 4 more “cool and casual” guys, we give up, delete the apps again, and tell ourselves we’ll be alone forever unless we learn to love ourselves.

And the cycle continues.

Ladies, self-love seems like an impossible feat. I’m currently struggling with this myself, so I’m no expert by any means. However, these are some things I’m doing (thanks to my therapist) that are actually quite helpful.

1. Negative Self-Talk: Catch it. Check it. Change it.

I’m so used to insulting myself that it doesn’t always occur to me when I’m doing it. I remember in my mid-year review at work last year, I had to do a self-reflection and write some “glows” and “grows.” After my supervisor read through the long list of grows I gave myself compared to the 2 or 3 glows, she said something along the lines of, “wow, you really kicked your own ass here.” The crazy thing is, I truly had been telling myself “I suck at my job” for so long that I couldn’t think of anything good to write about my performance at work.

I called my AA sponsor that day and she told me a catchphrase that everyone needs to hear and put into good use: Catch it. Check it. Change it.

Catching it, that’s step one. Pay attention to how you talk to yourself more closely. Catch yourself when you’re getting into a negativity rant. Notice it. Acknowledge it. Before anything can be fixed, it must first be recognized as a problem. From there, I wasn’t sure where to go next.

I spoke to my therapist later on about it and he gave me some awesome advice. He said, “Whenever I hear that negative voice in my head telling me I can’t do anything right, I tell it, ‘I’d like to see YOU f***ing try it!’“ I laughed so hard, because it’s like you’re having an argument with yourself, but then one day I actually did it. I was so empowered. Then, every time I noticed my negative voice telling me I’m ugly or stupid or worthless, I started arguing back with retorts like, “You’re ugly, negative nancy” or “I know you are, but what am I?” or the simple and satisfying, “F*** off, asshole!”

Let’s face it, your inner negative voice is an asshole. How do we treat mean people in real life? We either ignore them and be the bigger person, or we tell them off. I’m a New Yorker at heart, so I choose the more aggressive method. It always works. Once you notice your negative voice being an asshole, check it.

The last part of this sequence, change it, seems like the hardest part. However, once you get a hang of stopping your negative voice in its tracks and telling it to shut up, you gradually begin to see a change in your thought patterns.

Imagine that your confidence is living in an apartment in your mind. At first, your negative voice is like an annoying roommate that eats all the food in the apartment and never leaves your confidence alone. Doing the “catch it” and “check it” steps is kind of like, helping your confidence kick the negative voice out of the apartment. That negative voice will always be around, though, because it only moved in next door. Now when it comes knocking, your confidence can more easily keep the door shut to it. Does my extended metaphor make sense?

2. Positive Affirmations

I get it, this sounds dumb and you assume it won’t help your self confidence. I always felt that way…until I tried it. Here’s how I went about this. The first day, I wrote out 3 compliments to myself that I already sort of believed to be true on sticky notes and stuck them to my mirror. Then, when I looked in the mirror, I read them out loud. Everyday, I’ll add one new compliment to my mirror. When I feel like I 100% believe the compliment, I’ll take it down. But I’ll never leave my mirror empty.

My best friend does something else that I think is really cool. She has a whiteboard on her door with three reminders to look at everyday. She has the categories “one thing I’ll accomplish today,” “one thing I’m letting go of” and “one thing I’m grateful for.” She changes the first and third everyday and leaves the second one up until she feels like she’s moved on with the thing that’s bothering her. It’s a simple and affective way to affirm your worth everyday!

3. Setting Intentions

Every morning, I have to set my intention for the day. If I forget to do this, I find myself irritable and negative all day. For me, setting my daily intentions comes in the form of a “prayer.” I’m not religious, but I’m very spiritual and I trust the universe. So my prayer is to what I call “Lady Universe” or “Mother Earth” or even my higher-self or passed loved-ones. I always ask for things to be taken away and replaced with its positive opposite. These are my usual 2: “Take away my dread and replace it with motivation” and “Take away my fear and replace it with gratitude.” I’ve recently added, “Take away my self-doubt and replace it with self-love.” I’ll repeat those intentions in my head until I feel ready to get up and start my day. It always makes my day better!

If you feel uncomfortable praying, you can just as easily repeat your intentions in your head without addressing it to some higher power.

This can be hard to remember when we’re busy. I wrote a sticky note and put it inside my laptop so I see it and make sure I “pray” or “meditate” before I start working.

We women are incredible, even if we don’t realize it about ourselves everyday. Whether you try out my methods or think of your own ways to practice self-love, it’s so important to keep yourself first, but not because loving yourself will make others see you as confident and maybe love you more. It’s important to love yourself because you are worth it.